On a humorous note, I did get this SERP, returned.

I don’t think personalization is the long-term answer either but I do think context and proximity should be more thoroughly explored.

That said, I don’t see how long we can expect SEs to accomplish such grand feats as “AND circuit” or even “AND gate”. Even with magic, there is not enough context in the query. I don’t agree the general solution lies in personalization, although that may be a short-term path to better results sets.

I don’t know why the Butler failed, but at least he managed to elicit some context from searchers. I suspect that someday someone will ask searchers to provide some context along with their query… it won’t take much, I think. Multi-part forms (a la Teoma) are too clumsy…

Too true, which is why the search engine business is so interesting to anyone interested in words.

IIRC, it’s just a “gate”, not a full “circuit”. A “gate” search yields somewhat better results, although still far from perfect.

And… (no pun intended, I swear) in Danish “And” is the surname of Donald, who is called “Anders” here, because “and” means “duck”. Funny thing, words… so, there’s a much deeper point than what’s said above