Bob Massa often comes up with good ideas about search and it is therefore interesting that he is going to give some sort of Searchking portal network a try - again. Though in some ways others have stolen the march from him. (eg. Adbrite is already a very strong in vertical advertising network, Alexa’s new API, Eurekster, Gigablast and Rolly-O for vertical search, etc.)

Of course the devil is in the details and the followthrough. It’s easy to start things on the Internet but the drudge work is in keeping it all running smoothly.

1. British definition: A geezer is a bloke, a man or a “dude”.

Iwas going to say Bobs a cool geezer which is a word you use quite often but after checking the meaning of the word I decided to say Bob is a cool guy instead

whoops
http://dictionary.reference.com/search?q=geezer

Wiki can take care of bollocks

As to a hiding, imagine you are walking home after a night out and some general thug types take a bit of a dislike to you and significantly beat you up. Well that could be described as a “a good hiding”. Transfer that to the SERPs and a topic related to SK, and I would say Google gave SK a “damn good hiding” when they devalued the network.

So on both counts Bob, you got the right slant on the word.