A company boss whose personal details were put on Facebook under a fake entry has begun a landmark claim for damages.

A false profile of Mathew Firsht was entered on the social networking website with his name and date of birth, incorrectly stating he was signed up to gay groups.

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Personally I think it is super easy to do this sort of stuff, I do fear for the spammers who have been using profile building bots to make thousands of fake profiles. Lets hope they cover their tracks, this is getting heavy (if you have ever been through those doors you know how serious it can be).