I happen to know the people behind this website and they really know their stuff when it comes to user testing. I know some people at the SEO Roadshow met them in Copenhagen.
Well they are passing on some good tips for using Google’s Website Optimiser, which is in Beta and I am in the process of trialling but they have create a fantastic 101 points. A lot that make good sense even if you are not split testing.
If you don’t know about this sort of stuff at the moment ( eg multivariate, taguchi and A/B test) , but I guarantee you will in the near future, next big thing, trust me!
To read more, click the link below or the Squirrel